ModaLisboa '36 / Environmental
ModaLisboa 20 Years Love
2011 – Pátio da Galé, Lisboa, Portugal
Client: Modalisboa | Lisboa Fashion Week
Design director: Nuno Gusmão, Pedro Anjos
Designers: Mário Videira, Miguel Matos
Photos: Ricardo Gonçalves
Environmental design project for the Lisbon Fashion Week. The ephemeral intervention was held in one of the most important squares of Lisbon (Terreiro do Paço). The concept for the exterior intervention, was to emphasize the strong presence of the arcs, closing them with white fabric and 3 of them “extruded” to mark the entrance of the event. At night, which is the main period of the event, this solution turns into a living “theatre of shadows”, allowing to perceive the inner movements of people in the inside, “announcing” the event. On the inside, the environmental and wayfinding solutions are intended to be as minimal as possible, due to the space personality (recently restored), the catwalk is the floor itself, the existing stone pavement, which was in really good conditions.